A Market Fascist is unable to accept criticism of a free market/neoliberal/capitalist economic system, believing utterly that unfettered trade is inherently good.
Adherents to market fascism also tend to equate consumption with democracy; so-called "voting with dollars".
As the market becomes the dominant social model, meaningful participation in society is reduced to expressing "brand loyalty" or, at least, acquiring status-symbolic material posessions.
Members of a market fascist society are usually referred to simply as "consumers"; not as "people" and/or "citizens". This is indicative of the political/socioeconomic role they are expected to play.
Rather than have any access to publicly accountable policy makers (who, under market fascism, are not the true wielders of political power anyway), consumers are limited to interaction with marketers, advertisers, and product developers. Focus groups, opinion polls, tracking of internet surfing habits and Nielsen ratings (among other things) become the arbiters of social policy.