Vertu - The "Rolls-Royce" of Mobile Phones?
Coming to a high-end
shopping mall near you soon: Billed as "the world's first luxury
mobile phone company",
Vertu is an independently-managed,
London-based
subsidiary of
Nokia. The company will offer the discerning buyer a selection of hand-made
GSM phones with
sapphire screens, a liberal sprinkling of
gold and
diamonds and cases made out of exotic materials such as
platinum. Vertu phones will have
hi-fi quality sound too. They are
future-proof insofar as they have upgradeable internals - after all, it'd be a bit of a blow if your 20-grand
cell phone was outperformed by next year's "buy one, get three free" offering. They call this "
Evolutionary Technology".
The actual retail price varies according to how closely you want your phone to resemble Liberace's piano, but it's estimated that the first Vertu cell phones will cost upwards of $20,000. Future products may be priced at a "more realistic" $3,500. I guess that actual price is academic once you get into this price region - there may be just enough tasteless film stars and lottery winners to make thing a success. The marketing ploy based on "exclusivity" may backfire, of course...
"Vertu - for when you've really made it in the crack dealing business."
Famous owners: