This is a
supermarket here in the
UK, the
cheapest one of all. It was recently
bought by
Wal-Mart and upon reading some
supermarket industry magazines I found laying around the colleague
canteen I found out that the Adsa
brand name is to be no more. Soon will follow a short-term series of co-branding with
Wal-Mart (some stores have already been converted in to "Adsa-
Wal-Mart") and once the
British public are used to it they will kill the
Asda name for good. Another thing they're gonna do is
introduce three new own-
brands, including Sam's Choice, which i'm told is all over
Wal-Mart. The Sam in Sam's Choice is Sam Walton, the original guy behind Walton's, now known as
Wal-Mart.
Bet ya didn't think you were gonna' learn all that about
Asda and
Wal-Mart today, eh? :-)
NB: As of the last quarter of
2002,
ASDA no longer exists;
1999's takeover by
Wal-Mart has finally seen the
supermarket take on the dubious American monolith's
corporate identity.
I've been informed that Asda is not the cheapest supermarket. This may be true, however I mean cheapest for domestic non-imported goods.