Treating someone or something well has nothing to do with
what you get in return. It has to do with who you are and what you feel is appropriate in the relationship. I read the title of this node and thought of a
commercial for premium cat food. I think it may have actually used the phrase
verbatim. The ad went on to explain that we treat our animals well because we care about them, their digestive tracts, their fur, their nutrition. If the cat scratches me, will I treat it any differently? Probably not. I might eventually give it away to someone who likes being scratched, but the cat will not change the way I deal with it on this fundamental basis.
Same goes for men.