In Michigan (at least in Detroit and Ann Arbor), Rock 'N Bowl is a fairly generic term used to describe a recurring event at various normal bowling alleys. On these particular nights, black lights, neon and loud dance or techno music (from the stereo, not live) are used to fill the otherwise mundane bowling alley with all the energy and excitement of a nightclub.
While I've had a lot of fun trying to bowl in the darkened, party-like atmosphere while inebriated beyond belief, the lanes were usually pretty empty during these times. I don't know if the concept hadn't caught on yet or if there really aren't many people interested in that kind of atmosphere, but the few times I've done it I thought it was a lot of fun.