Emmoliate is the opposite of exfoliate.
It means to moisturize. This is used most often in the world of beauty products, in particular those for the face.
Beauty product companies like to use this term, because when they do, you learn something from them, therefore have gained something from them before you even use the product. You begin to like the company before you even try the product. A nice little marketing trick.

These companies have also taught me that:
  • Over emmoliation can lead to break outs.
  • Under emmoliation can lead to dry, pre-maturely aged skin.
  • One should always emmoliate after exposure to the sun or tanning beds.

So emmoliate just right.

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