If you go to a
PathMark grocery store, which are mostly in
New Jersey and
New York, you can go to a whole section of the store full of "
No Frills" brand
items.
No Frills is actually one notch below the store brand. Usually these are second quality foods, cleaning supplies and personal hygiene items. They have a distinctive white label with red and blue stripes on it, vaguely reminiscent of the Pathmark logo.
We used to buy No Frills a lot when I was a kid. Some of it actually wasn't all that bad. Some, things, however, like the bleach (which was only 3% sodium hypochlorite instead of the usual 5.25% that even the store brands would have,) was no good at all.
And, yes, before someone else says it, it is a lot like the food and beer and whatnot from Repo Man