Throughout the 1980s, Big Red chewing gum's advertising theme was that it provided the chewer with so much fresh breath that they could engage in marathon kissing sessions. If you are under the age of 30, you are saying "what", and if you are over the age of 35, you are either annoyed with me or nostalgic as the song pops into your mind:
So kiss a little longer
Hold tight a little longer
Stay close a little longer
A little longer with Big Red
This jingle was intercut with pictures of kissing couples, whose kisses lasted a ridiculous amount of time. A woman would be kissing her boyfriend while a train pulled away, or a pair of artists models would remain liplocked after a sculptor had completed his sculpture, etc. Despite the possible scandal of showing such long-lasting intimacies on a thirty second television spot, the actors were so incredible peppy and wearing the blandest of 80s fashions, that it just came off as sweet and goofy. Of course, this being the 1980s, anything but a heterosexual, same-race pairing would have been impossible.
I could say that the commercial was ridiculous in its assertion that passionate kissing can only exist when people have chosen the right brand of chewing gum, but the fact that I still remember the jingle, imagery and brand name more than three decades later makes my logical objection to the premise unimportant. This jingle got its message across, very well.