Interestingly, over here in England, the Dodge Neon is aimed at a somewhat different target audience.

According to the popular "Parker's Price Guide", The average Neon owner is 53 years old and a third of them are retired.

Don't ask me why though, and before you ask: No, the Dodge Viper is not aimed at 75 year olds here... Then again, perhaps you have to be 75 years old to afford the insurance & petrol for the Viper anyway?
Oh, and you can check the facts at http://www.parkers.co.uk/choosing/car_reviews/1049/ in case you don't believe me. ;)