If you couldn't guess, REDRUM is "rum."

and damn good rum at that.

REDRUM is distilled from the Virgin Islands sugarcane and infused with natural flavors of mango, pineapple, coconut and berries. REDRUM is bottled at 70-proof, in a cool-as-hell red bottle!

you can drink REDRUM just like you would normally drink rum -- mixed with fruit juices, sodas, or blended in exotic foo-foo drinks -- as it simply makes your favorite cocktails taste better. You also may enjoy REDRUM straight, or on the rocks.

my personal favs are REDRUM and Mountain Dew, or REDRUM and Sprite. both lend simple carbonation and a slight citrus flavor. ginger ale also works well. ask for REDRUM at your favorite bar or liquor store, and if they don't carry it yet, leave pissed off and make a scene.