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A phrase that Stuart Smalley often tried to convince his guests to repeat on his show. It often got good laughs when he would encourage people to say it with feeling- especially when the guests were people like Michael Jordan and Shaquille O'Neil, who most everybody either really liked or really hated (usually for the same reason). This is also the line that he usually used when starting the show off, telling it to a mirror reflection of himself. He called it his "daily affirmation."

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