Rolex is the best known of all the
Swiss wrist
watch manufacturers. Rolex popularised the whole idea of the wristwatch, as well as producing the first waterproof watch which greatly increased the standard of reliability for
timepieces. They also pioneered getting official
COSC certification for their wristwatches.
Rolex Models are well known for:
Ruggedness
High resale values
Prestige
Classic designs that change infrequently.