The only way I can describe this effect is the earthquake effect.
Usually found in Limp Bizkit and Korn videos and the like, although it has been seen in some Hip-Hop videos too. The group start jumping up and down or stamping their feet, while at the same time the camera shakes violently. This visual effect gives you the impression that the music is literally tearing the house down. Adding this effect can make the music sound 'harder' than it really is, but it's just your brain associating the violent shaking with the music.