One of the more perverse forms of schoolgirl fetishism in Japan are Buru-Sera shops. Meaning literally, "Bloomer and Sailor", these shops specialize in selling the used uniforms and gym outfits of schoolgirls. Here's a hint, girls don't buy these so that they can pretend to be attending a different school. Dirty old men pay high premiums for the unwashed garments of teenage girls, with prestigious school's uniforms demanding even higher prices. Typically included in the price is a photo of the previous owner, modeling the uniform.