Vegemite?

Iconic flagship of Australian cuisine and culture.
Black tasty Yeast extract.
Pefect on toast.
Puts hair on your chest.

Compare and contrast:
Marmite (yucky)
Promite (very yucky)

See Vegemite theme song

The sad reality is, though, that Vegemite is made by Kraft and Kraft is American. Sacrilege!

Enter heroic and geeky entrepreneur Dick Smith, currently hard at work inventing OzEmite....