Popular culture is not a creation of the twentieth century, nor of capitalism. It has existed in one form or another as long as has the notion of entertainment.

The pop culture of one era is the high culture of the next, a process that has repeated itself over and over in societies from China to North America. Yet, academics, literati, critics, and wannabe intellectuals persist in automatically denigrating anything popular. Yes, every era also has its corny trash (witness boy bands, Britney Spears, codpieces, Tiny Tim, and platform shoes). But if you look askance at the notion that, say, all science fiction is junk and can never be literary or thought-provoking, then take a pause when you dismiss everything that is popular culture. Mozart, Shakespeare, the ci form, Nathaniel Hawthorne, the Pillow Book of Sei Shonagon, Edgar Allen Poe, Charles Dickens, Alphonse Mucha, Hiroshige: all elements of the pop culture of their day.

Pop culture works on many levels and isn't always the culture of the masses--though when it is, it's particularly valuable to historians, anthropologists and sociologists. Unfortunately, due to its stigma, popular culture has only been rising in the academic radar since the 1960s, and is still viewed with distaste and distrust by the old-fashioned faculty of many instutitions of higher learning.