Taco Bell™ is a large chain of fast food restaurants originating in America. They're owned by Pepsico™, which also owns Frito-Lay™, Pizza Hut™, and Kentucky Friend Chicken™.Taco Bell was very popular among vegetarian teenageers, at least where I grew up. Back in 1995, they were the only large chain that offered a substantial vegetarian entree -- the bean burrito. We felt a sort of obligation to eat there, although I gave up when I realized that every time I did I got mildly ill.

We ignored the persistent rumors of lard.

Thanks to randomidiot for pointing out that pepsico owns frito-lay, not vice-versa.